Coins are the primary currency in FruitFall! and can be earned in several ways. You can win coins by winning levels, participating in events such as Treasure Hunt, Bingo, Butterfly Bliss, and finishing in the top 6 of the Melon Cup. You can also collect coins from Hourly Coin Bonus or purchase them in the store or as part of bundles.

Coins are useful for various in-game purchases. You can spend coins to play levels, use boosters, power-ups and additional moves in levels. You can also use coins to buy Themes, unlock Secret Worlds or extend your time in the Melon Cup.